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CRAFT Leads the Way in Hemp Compliance as SB 3 Threatens Industry

Written by Jay Maguire on . Posted in Legislative, Texas Legal & Regulatory News. No Comments on CRAFT Leads the Way in Hemp Compliance as SB 3 Threatens Industry

CRAFT Leads the Way in Hemp Compliance as SB 3 Threatens Industry

 

As the Texas Legislature debates SB 3—a bill that would ban all THC products—responsible hemp retailers across the state are stepping up to protect their businesses, their customers, and their communities.

 

For the past 18 months, Texas hemp industry advocates, business owners, policy and legal experts have worked to create a set of training modules, model store manuals, SOPs and other compliance-related business standards that can be adopted statewide to assist small businesses with building their compliance and sales capacity while pushing back against the false narratives being used to push the Prohibitionist ban agenda. The Cannabis Retailers Alliance for Texas (CRAFT) is a multi-sector industry-led effort to prove that the hemp industry is capable of self-regulation. Our members have voluntarily implemented a 21+ age policy, adopted rigorous product sourcing and testing standards, and developed a comprehensive Retailer Playbook to help businesses stay compliant in a shifting legal environment.

 

Our members didn’t wait for politicians to tell them what’s right,” said Jay Maguire, CRAFT co-founder and spokesperson. “Moral panics don’t start with facts—they start with fear. And that’s exactly what Lt. Governor Dan Patrick and Senator Charles Perry relied on: Reefer Madness-style scare tactics and cherry-picked anecdotes. Even when the stories were true, they were outliers—not the norm. The vast majority of retailers are doing the right thing. CRAFT members voluntarily enforce a 21+ age policy and card every customer at the point of sale—just like alcohol and tobacco. That’s what responsible businesses do.”

 

When Lt. Governor Dan Patrick visited Happy Cactus shop in Austin last week unannounced and looking for evidence of super-high THC products, he was expecting a political “gotcha” moment. What he found instead was a professional, compliant business, stocked with compliant products and operated with trained staff following company policy, carding customers and following best practices. That’s not politics—that’s policy in action.

 

Key leaders in the hemp space are weighing in:

 

• Rhiannon Yard, owner of Hemp Gaia, says: “We teach retailers how to verify COAs match the products on their shelves and ensure lab tests were done using the correct methods at accredited labs. That’s how we protect our customers and our licenses.”

 

• Nick Mortillaro, owner of Lazydaze Coffeeshops, adds: “Retailers need to cut through the buzz and noise with real, evidence-based education. That’s what CRAFT provides.”

 

• Brian Dombrowsky, owner of Aim High Distro, says: “CRAFT helps business owners stay licensed and build trust by educating their communities about what they do.”

 

The public already supports this approach. Polls show that 68% of Texans favor safe, regulated access to THC—and the $8 billion Texas hemp market proves they’re voting with their wallets.

 

📣 To read the full press release or to join the movement, visit joincraft.org

 

If you’d like to learn more, speak with a CRAFT spokesperson, or schedule a visit to one of our member retailers, feel free to reach out directly.

 

 

 

Best regards,

Jay Maguire

CRAFT Co-founder and Spokesperson

📧 [email protected]

📞 512-954-8054

Lt. Governor’s Prohibition Push: History Repeats in Texas Hemp Debate

Written by Jay Maguire on . Posted in Legislative.

 

When Lt. Governor Dan Patrick announced Senate Bill 3 to ban all forms of THC in Texas, he drew from a familiar political playbook. His declaration that “thousands of stores have opened to sell all types of dangerous products with unlimited THC” echoes rhetoric used to justify cannabis prohibition in the 1930s, when claims about “reefer madness” helped drive federal policy.

 

The Texas Hemp Federation, through Executive Director Jay Maguire, responded: “The Lt. Governor’s characterization ignores basic facts about our industry. Legal hemp businesses employing thousands of Texans are providing safe, tested products while generating over a billion dollars in tax revenue. This isn’t about public safety – it’s about politics.”

Patrick’s announcement comes as multiple studies show regulated hemp markets reduce illegal sales and provide safer alternatives for consumers. States with strict regulation rather than prohibition consistently report better outcomes for both public health and law enforcement resources.

 

The timing is particularly notable given recent challenges to the “tough on drugs” political narrative. As more states move toward regulated markets, evidence continues to mount that prohibition creates more problems than it solves. Even traditionally conservative states have begun embracing hemp’s economic benefits while implementing sensible regulations.

 

Law enforcement perspectives have also evolved. Many departments now prefer focusing resources on actually dangerous substances rather than hemp products. Some Texas police chiefs have publicly stated that regulated hemp markets make their jobs easier by clearly distinguishing legal from illegal products.

 

The economic stakes are substantial. Beyond direct revenue and employment, Texas’ hemp industry supports numerous ancillary businesses from agriculture to retail. Local communities across the state have come to depend on hemp-related commerce and tax revenue for essential services.

 

“History teaches us that prohibition doesn’t eliminate demand – it just drives markets underground,” notes the Federation’s statement. “We’ve built a transparent, regulated industry that protects consumers and supports communities. Dismantling it would only benefit illegal operators.”

The proposed ban faces several hurdles, including potential federal preemption under the Farm Bill and likely legal challenges from affected businesses. Previous attempts at administrative prohibition have already been blocked by Texas courts.

 

For now, the industry continues operating under existing regulations while preparing for what promises to be a defining legislative battle. The outcome may well determine whether Texas embraces evidence-based policy or returns to failed strategies of the past.

 

[Note: This article represents ongoing coverage. The Texas Hemp Reporter will continue following developments as this story unfolds.]