Tag: Restart

5 Lessons I’ve Learned in 5 Years in Texas Hemp

Written by shayda Torabi on September 25, 2023. Posted in Health.

August 2023 marked 5 years of RESTART, the hemp based retail cannabis brand I own and operate with my two sisters in Central Austin (in addition to hosting the To Be Blunt podcast).

We hold one of the states original hemp licenses in what has grown to become a sea of operators ranging from dispensaries to wholesalers, distributors, manufacturers, cultivators, labs and processors.

We’ve navigated through two legislative sessions and countless other industry lawsuits like the smokable hemp ban that was imposed last summer, not to mention the ongoing attack on Delta 8 THC.

Since 2020 we’ve been executive board members with the Texas Hemp Coalition, which has enabled us to advocate and influence policy – In fact I just made my second trip back from D.C. where we got to meet with key federal stakeholders regarding pressing issues impacting hemp operators and retailers like myself.

© David Brendan Hall / www.davidbrendanhall.com

And we lead by example and focus heavily on educating our team so that we can pass that education onto our customers.

I’m super proud of what we’ve accomplished, and as a native Texan, still a bit in disbelief that we have the opportunity to work in this industry in my home state.

It does come with it’s set of challenges from marketing, and banking, to compliance, but it’s also been rewarding pioneering in the industry and helping pave a way for this new market to exist.

All I can hope is that the next five live up to the first five.

So in honor of that, here are five lesson’s I’ve learned in five years in Texas Hemp:

Always Have a Backup Plan – Whether it’s a backup payment processor or a backup plan for packaging because your shipment of pop tops got held at customs, you must always be prepared due to unforeseen circumstances. Running a business is hard, but running a business in hemp/cannabis is like driving to a destination without GPS. You may generally know the direction you are going from A to B, but you have no idea what road closures or detours may be up ahead so you have to be prepared for anything to happen. If you fail to plan, you plan to fail, so be prepared and keep rolling with the punches and probably have a backup plan for your back up plan just in case.

Evolve or Die – Things move fast, like super sonic. From science expanding, to laws changing, what we know about the boundaries of this industry are constantly evolving and to stay in the game you have to keep moving. When we first entered the marketplace in 2018 the primary product we were selling was CBD sublingual oils, which is a complete 180 to what my top product category is in 2023 (it’s THC edibles in case you’re wondering.) Plus, here we are five years later and we have a plethora of cannabinoids to choose from in addition to CBD like THC, CBG, CBN, and THCV. Of course, this could all change on the flip of a dime, which is reinforcing my motto to always have a backup plan and keep evolving!
Don’t Believe The Headlines – In the spirit of our industry being so knew, there is going to be a lot of chatter and hype, and in reality misinformation. It’s always served me well to keep an open mindset and to pay attention to as much perspective as possible. As a Texas operator, what is going on in Texas is extremely personal to me, but other states looking in might not be able to relate to what’s going on and vice versa. We have an opportunity to make a real impact with this plant, but we have a lot of stigma to work through both inside and outside of the general hemp and cannabis community. Because this is a moving target the information is updating constantly so paying attention to the fine details and not getting caught up in headlines is key.
Stay Curious – To succeed you must become a sponge! Talk to as many people as you can and learn as much as you can about the laws, the plant, the science, and the market. Talk to your peers, talk to your operators, get involved, watch the trends, and then apply that to your own business or brand. Putting on the To Be Blunt podcast over these last three years has enabled me to stay in tune with what is going on nationally while also allowing me to have a platform to share realtime updates about our market here in Texas. Additionally organizations like the Texas Hemp Coalition are invaluable for connecting key stakeholders together so that the rising tide can lift all boats. It’s been great to meet other operators and have a community of peers that are also going through the same things which feels empowering to know we’re not alone.
Think Like a Consumer – At the end of the day, this industry is becoming a CPG (consumer packaged goods) industry and I put emphasis on the “consumer” part. The customer comes first, and if you’re smart, you’d actually talk to your customers and get their feedback. Especially here in Texas where, for example, a lot of our community is unaware of variances between Delta 8 THC and Delta 9 THC which causes us to have to overly educate and think through their challenges when engaging with these products. We should also take into consideration all the aforementioned information included in points 1-4 when it comes to bringing these consumer packaged goods to market. There is a legal landscape, a regulatory landscape, quality assurance and safety concerns, as well as efficacy that the consumer is seeking that all need to be taken into consideration if you want to succeed not only today but tomorrow too.

So the final piece of advice is to now figure out what that looks like for you, your brand, your business and then implement a plan to take the next best step forward to help you better navigate and understand the playing field.

Maybe that’s joining an advocacy group like the Texas Hemp Coalition, or pressing play on one of my many free To Be Blunt episodes which you can tune into Monday’s at TOBEBLUNTPOD.com.

Whatever you do, don’t take your foot off the gas!

The Convergence, Overlap, and Confusion of the terms Hemp and Marijuana

Written by shayda Torabi on April 18, 2023. Posted in Pop Culture. 1 Comment on The Convergence, Overlap, and Confusion of the terms Hemp and Marijuana

I recently came across a marijuana brand from California promote they are now launching a hemp line and it made me perk up because a new trend is emerging which I’ll unpack for you here.

When hemp became federally legalized in 2018 it specifically carved out legislation legalizing anything less than .3% Delta 9 THC so long as it was hemp derived to be legal across all 50 states.

This legislation was specifically addressing hemp, leaving marijuana as anything classified as over that .3% Delta 9 THC threshold a Schedule 1 substance and restricted to a state by state framework of laws.

Now with that information what exactly is hemp? Sure you’ve heard of hemp seeds, or using the stock for fiber. But is it that much different than marijuana? Doesn’t CBD exist in both, same for THC?

Without getting too much into the weeds of the conversation, because it really can be a long unraveling rather quickly. I want to paint a picture of what is happening and speculate where I think things are going to head.

Originally with the passing of the farm bill, you had regulated states like California selling marijuana products, and then in states like here in Texas where we dont have regulated marijuana, you saw the emergence of hemp products.

When we first entered the market with RESTART, we were only selling CBD, so at that time back in 2018/2019, there was more or less a clearly defined lane between the two sides.

But I want to bring you back to that dividing line, specifically it is quantified as the total amount of THC present, because that is what qualifies something as hemp which can be federally legal, or marijuana which is only legal within the specific state in which it is legalized within.

Of course, since those early years we’ve seen a rapid evolution in not only cannabinoid discovery but in the productization of those cannabinoids.

So now we’re in 2023, and we clearly have begun to see these lines blur, especially with the introduction of cannabinoids like Delta 8 THC as well as hemp derived Delta 9 THC. So long as the Delta 9 content is less than .3% on a dry weight basis, it is within the bounds of the law, right?

However, a question I keep butting up against is who is going to regulate these cannabinoids?

Does what we’re seeing being sold as hemp actually qualify as regulated marijuana? Perhaps not by the definition, but by the intention of the product?

Should we get rid of the names “hemp” and “marijuana” altogether and evolve towards a broad encompassing term like cannabis? Or what about consumable cannabinoids compared to agricultural hemp?

I think what we’re witnessing which initially was a division from regulated marijuana markets about the reputation of hemp is now an acknowledgment about how they can operate without the boundaries and restrictions of these regulated programs where their marijuana can’t cross state lines like their hemp product lines can.

And with the protection of hemp from a legal perspective, it’s opening up a conversation for marijuana brands struggling to navigate the regulated market due to poor regulation and taxation to find relief within the confines of the farm bill to execute with more runway.

When you look at what could come next, you need to pay attention to the legalities always.

Despite hemp being federally legal, you now have states cracking down on specific language relating to some of these cannabinoids. For example, Colorado has made the production and sale of Delta 8 THC illegal.

So this isn’t to say that there is a free pass if you simply make and market your products as hemp.

However, I think the lines are becoming even more blurred not only for lawmakers, but certainly for operators and maybe that’s to the consumers benefit.

I’m curious what you think about this?

To me all regulated marijuana brands aside from cultivators could get in on this seemingly new revelation and have their products sold without boundaries and yet it also creates a whole other diversion from the plant and reintroduces us to the world of chemically derived cannabinoids.

We’re just scratching the surface, but to continue the conversation join me on tobebluntpod.com