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Grunt Style: A Heroic Legacy of Patriotism and Healing


From the formation of the United States to the ongoing struggles that our veterans face today, Grunt Style embodies a legacy of patriotism, resilience, and unwavering commitment to America’s heroes. Grunt Style is not just a clothing brand – it’s a movement, a testament to the indomitable spirit of America’s military personnel and their families.

Dressing the American Spirit

“Who we are, to us, what you wear is more than just a necessity; it’s about attitude!” As stated on their website, Grunt Style has always been about instilling the fierce, fighting American spirit into everything they produce. With a dedicated team of nearly 400 people, their mission is to design and deliver the most patriotic apparel, ensuring that every American can wear their pride from head to toe.

However, this brand is not just about the clothes. It’s about the ethos – the unyielding commitment to freedom, the love for bacon, whiskey, and everything else that defines America. And as their iconic logo history suggests, each symbol and phrase – from the crossed 1792 Springfield muskets to the motto “This We’ll Defend” – reflects a deep-rooted reverence for America’s rich history and unwavering values.

Beyond Apparel: The Grunt Style Foundation

Founded in 2021, the Grunt Style Foundation takes the brand’s commitment to service members, veterans, and their families a step further. Recognizing the dire mental health challenges that plague the veteran community, this national nonprofit organization offers life-changing resources and experiences. Their core belief is simple yet profound: No veteran should ever be left behind.

Staggering figures underscore the urgency of their mission – in the last 20 years, 30,177 service members lost their lives not in combat but to the agony of suicide. As Tim Jensen, the President of the Grunt Style Foundation, emphasizes, “This is unacceptable.” Hence, the foundation is forging innovative paths, exploring alternative treatments like THC in Cannabis, Psilocybin, DMT, and Ayahuasca to combat PTSD and alleviate the harmful long-term effects of prescription opioids and opiates.

But the foundation’s efforts don’t stop there. Food insecurity, an often-overlooked challenge that military families face, is also at the forefront of their agenda. This Labor Day weekend, the Grunt Style Foundation aims to distribute a whopping 36 tonnes of food to active military members and their families, exemplifying their comprehensive approach to supporting our nation’s heroes.

A Leader with a Vision: Tim Jensen

Tim Jensen is not just a businessman; he’s a trailblazer. The U.S. Marines instilled in him invaluable leadership skills, shaping his journey from a serviceman to the co-owner of Grunt Style and a published author. His book, “Violent but True Bedtime Stories,” and the planned series is a testament to his dedication to preserving and sharing real military stories with a unique, tongue-in-cheek twist.

With Grunt Style’s apparel featured in over 17 retail locations and more than 4,000 wholesale outlets, including giants like Buc-ee’s, Academy, and Cabela’s, Jensen’s leadership has undoubtedly propelled the brand to great heights. Yet, at its core, Grunt Style remains committed to its roots, bolstering a lifestyle that champions patriotism and service.

A Call to Action

As we admire the vibrant, patriotic designs on Grunt Style’s apparel or browse their Instagram page, let’s not forget the deeper mission that drives this brand. Behind each t-shirt and each initiative lies a heartfelt plea – to remember, support, and uplift every American hero who has risked it all for our freedom.

Every American might not be a veteran, but every American can stand by them. Grunt Style reminds us of that duty, urging us all to defend the legacy and well-being of our nation’s bravest.

This We’ll Defend.

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